Marketing and health libraries

Hdl Handle:
http://hdl.handle.net/10540/199990
Title:
Marketing and health libraries
Authors:
Wakeham, Maurice
Affiliation:
Anglia Ruskin University
Reference:
Wakeham, M., 2004. Marketing and health libraries. Health information and libraries journal, 21(4), pp.237-244.
Publisher:
Blackwells
Journal:
Health Information and Libraries Journal
Issue Date:
Dec-2004
URI:
http://hdl.handle.net/10540/199990
DOI:
10.1111/j.1471-1842.2004.00540.x
PubMed ID:
15606881
Abstract:
AIM: To present an overview of the concepts of marketing and to examine ways in which they can be applied to health libraries. METHODS: A review was carried out of literature relating to health libraries using LISA, CINAHL, BNI and Google. RESULTS: Marketing is seen as a strategic management activity aimed at developing customer relationships. Concepts such as the 'four Ps' (product, price, place and promotion), marketing plans, the marketing mix, segmentation, promotion and evaluation are identified and discussed in relation to health libraries. CONCLUSION: In increasingly complex health service and information environments, the marketing and promotion of library services is becoming more important if those services are to justify the resources given to them. Marketing techniques are equally applicable to physical and digital library services.
Type:
Article
Language:
en
Keywords:
health libraries; marketing
MeSH:
Advertising as Topic; CD-ROM; Great Britain; Humans; Interlibrary Loans; Internet; Librarians; Libraries, Medical; Library Services; Marketing of Health Services
ISSN:
1471-1834

Full metadata record

DC FieldValue Language
dc.contributor.authorWakeham, Mauriceen
dc.date.accessioned2012-01-04T12:30:55Z-
dc.date.available2012-01-04T12:30:55Z-
dc.date.issued2004-12-
dc.identifier.citationWakeham, M., 2004. Marketing and health libraries. Health information and libraries journal, 21(4), pp.237-244.en
dc.identifier.issn1471-1834-
dc.identifier.pmid15606881-
dc.identifier.doi10.1111/j.1471-1842.2004.00540.x-
dc.identifier.urihttp://hdl.handle.net/10540/199990-
dc.description.abstractAIM: To present an overview of the concepts of marketing and to examine ways in which they can be applied to health libraries. METHODS: A review was carried out of literature relating to health libraries using LISA, CINAHL, BNI and Google. RESULTS: Marketing is seen as a strategic management activity aimed at developing customer relationships. Concepts such as the 'four Ps' (product, price, place and promotion), marketing plans, the marketing mix, segmentation, promotion and evaluation are identified and discussed in relation to health libraries. CONCLUSION: In increasingly complex health service and information environments, the marketing and promotion of library services is becoming more important if those services are to justify the resources given to them. Marketing techniques are equally applicable to physical and digital library services.en
dc.language.isoenen
dc.publisherBlackwellsen
dc.subjecthealth librariesen
dc.subjectmarketingen
dc.subject.meshAdvertising as Topic-
dc.subject.meshCD-ROM-
dc.subject.meshGreat Britain-
dc.subject.meshHumans-
dc.subject.meshInterlibrary Loans-
dc.subject.meshInternet-
dc.subject.meshLibrarians-
dc.subject.meshLibraries, Medical-
dc.subject.meshLibrary Services-
dc.subject.meshMarketing of Health Services-
dc.titleMarketing and health librariesen
dc.typeArticleen
dc.contributor.departmentAnglia Ruskin Universityen
dc.identifier.journalHealth Information and Libraries Journalen
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